Year in search 2022 by Google
Google released its annual Year in Search report, which highlights the top trends, events, and people that people searched for in 2022. The report shows that people were increasingly interested in learning about current events, health and wellness, and entertainment.
Top Trends
The top trends in search in 2022 were the war in Ukraine, the COVID-19 pandemic, and the upcoming US midterm elections. People were also interested in learning about the climate crisis, inflation, and the upcoming Olympics.
Health and Wellness
People were also increasingly interested in health and wellness topics in 2022. The top health and wellness searches included:
- COVID-19 vaccine
- Mental health
- Weight loss
- Exercise
- Sleep
Entertainment
People were also interested in entertainment topics in 2022. The top entertainment searches included:
- The Batman
- Spider-Man: No Way Home
- The Book of Boba Fett
- The Mandalorian
- Euphoria
People
The top people that people searched for in 2022 were:
- Volodymyr Zelenskyy
- Elon Musk
- Johnny Depp
- Kim Kardashian
- Tom Brady
Google's Year in Search is a great way to see what people were interested in learning about in 2022. It is also a great way to get ideas for your own content marketing strategy.
Here are some tips for using Google's Year in Search to improve your content marketing strategy:
- Identify trending topics: Look for topics that were popular in search in 2022 and that are likely to be popular in 2023.
- Create content that answers people's questions: People use search to find answers to their questions. Create content that answers the questions that your target audience is most likely to be asking.
- Use keywords: When you're creating content, use keywords that people are likely to use when they're searching for information on your topic.
- Promote your content: Once you've created great content, promote it on social media and other channels so that people can find it.
By following these tips, you can use Google's Year in Search to improve your content marketing strategy and reach more people with your content.
Additional Insights
Google also released some additional insights from its Year in Search report. These insights include:
- People are increasingly using voice search. In fact, voice search is now the most popular way to search on mobile devices.
- People are also increasingly using Google Lens to search for information about the world around them. Google Lens is a visual search tool that can identify objects, translate text, and find similar images.
- People are also increasingly using Google Search to find information about local businesses. In fact, local searches are up 30% year-over-year.
These insights show that Google Search is evolving and that people are using it in new and innovative ways. As a content marketer, it's important to keep up with these changes and to adapt your content marketing strategy accordingly.
Google's Year in Search is a valuable resource for content marketers. It can help you identify trending topics, create content that answers people's questions, and use keywords to reach more people with your content. By following the tips in this article, you can use Google's Year in Search to improve your content marketing strategy and reach more people with your content.
What do you think, do you see any resemblance with what you search?